Technical SEO
Precision.
We speak search engine and human. Our technical team fine-tunes your site's backend for flawless performance and crawlability — for Googlebot, for the AI crawlers that now read your market, and for the people who pay you.
Everything Else Stands On Your Foundations.
Invisible Problems, Visible Losses.
Crawl traps, index bloat, broken canonicals, orphaned pages — technical faults don't announce themselves. They silently cap the return on every pound you spend on content and links until someone finds them.
Speed Is Revenue.
Core Web Vitals are a ranking signal, but the bigger cost is human: slow pages bleed conversions long before they lose positions. We tune performance for the people paying you, and the rankings follow.
Two Kinds of Crawlers Now.
Googlebot renders JavaScript. Most AI crawlers don't. A site that only works for one is invisible to the other — technical SEO in 2026 means being flawlessly readable to both, and most sites aren't.
Five Layers.
Zero Guesswork.
Technical SEO fails when it's a checklist. Ours is a system: every layer diagnosed with data, fixed in priority order, and defended against regression once it's won.
The result: a site that's flawlessly readable to search engines, AI systems and humans alike.
Start With the AuditDeep Crawl & Log Analysis
Industrial-grade crawls of every URL, cross-referenced with server logs and Search Console data — how search engines and AI crawlers actually experience your site, not how the CMS says it should work.
Crawlability & Indexing
Robots directives, XML sitemaps, canonicals, redirect chains, pagination and crawl budget — the plumbing that decides which pages get found, which get indexed, and which quietly disappear.
Rendering & Performance
Core Web Vitals, JavaScript dependence, mobile usability and clean HTML delivery. Content that renders instantly for users — and is fully readable without a browser for the crawlers that never run one.
Structured Data & Machine Readability
Schema markup that validates and earns rich results, entity signals that machines can verify, and the semantic structure that makes your pages parseable, quotable and citable.
Monitoring & Regression Defence
Technical SEO decays — deploys break canonicals, plugins inject bloat, redirects pile up. Continuous monitoring catches regressions before they cost rankings, not at the next annual audit.
27 Years Under the Bonnet.
Our founder has been doing technical SEO since 1999 — before Google Analytics existed, before Chrome, before "Core Web Vitals" was a phrase. Hand-coded sites, every algorithm update since, hundreds of migrations and recoveries watched from the inside.
That experience is now amplified by AI tooling — but it's the 27 years that decides what your developers' time is actually worth spending on.
Which warnings actually matter
Audit tools flag hundreds of "critical" issues. Most are cosmetic. Knowing the dozen that genuinely move rankings — and fixing those first — is the difference between activity and impact.
How Google behaves, not just what it says
Every algorithm era since 1999 — from keyword density to Core Web Vitals to AI Overviews — watched first-hand across hundreds of sites. Pattern recognition no tool can replicate.
When not to touch things
Some of the most expensive technical SEO mistakes are well-intentioned 'fixes' to things that weren't broken. Experience knows where the load-bearing walls are.
What developers need to ship it
Findings written as precise, prioritised specifications your developers can implement without translation — or we implement them directly. No 90-page PDF that dies in a drawer.
AI Finds Everything. Experience Decides What Matters.
In recent times AI has genuinely changed what technical SEO can deliver — in what your site must serve, and in how deeply we can audit it. The edge is in combining machine scale with 27 years of judgement.
What AI Changes on Your Site
Machine readability is a technical requirement
AI crawlers assembling answers about your market mostly don't execute JavaScript and lean hard on structure and schema. Serving them clean, complete HTML is now core technical SEO — not a nice-to-have.
AI crawler access is policy, not accident
GPTBot, ClaudeBot, PerplexityBot and their peers each need deliberate robots.txt decisions, and your site structure signposted for them. We configure access intentionally — including llms.txt where appropriate.
Agentic standards are coming
AI agents that browse, compare and buy on users' behalf are next. Google's agentic browsing checks already define what they need from a page — we build against those standards today.
AI in Our Technical Work
Crawl analysis at machine scale
In recent times AI has transformed our technical work: pattern analysis across hundreds of thousands of URLs, log files mined in minutes, anomalies surfaced that a human reviewer would take weeks to find — or never find at all.
Prioritised by impact, not by checklist
Our AI tooling weighs every finding against traffic, revenue and crawl data to rank fixes by what they're actually worth — so your developers spend their sprint on the 10% of issues carrying 90% of the cost.
Experience directs the machines
AI finds everything; 27 years decides what matters. Every automated finding passes through senior judgement before it reaches your roadmap — speed at machine scale, decisions at human standard.
Every Engagement Includes
Diagnose. Prioritise. Fix. Defend.
Crawl & Diagnose
Deep crawl, log analysis and Search Console data combined — AI-assisted, so nothing hides in the long tail of your site.
Prioritise by Impact
Findings ranked against traffic, revenue and crawl data — the dozen fixes that matter, not the four hundred that don't.
Fix & Verify
Developer-ready specs or hands-on implementation — then every fix verified live: recrawled, revalidated, measured.
Monitor & Defend
Continuous monitoring with regression alerts — because the next deploy doesn't care how good the audit was.
Common Questions
A thorough crawl and analysis of your site's technical health: indexing issues, crawlability, redirect chains, canonicals, site speed and Core Web Vitals, mobile usability, structured data, JavaScript dependence and crawl budget — cross-referenced against server logs and Search Console data. You receive a prioritised fix list ranked by impact, with every fix written as a developer-ready specification.
Very often, yes. Technical faults cap everything built on top of them: pages that aren't indexed can't rank, slow templates suppress the whole site, crawl traps waste budget on URLs that don't matter, and broken canonicals split authority between duplicates. It's the first thing we eliminate, because until the foundations are sound, you can't judge anything else fairly.
Either works. Our findings are written as precise, prioritised specifications your development team can implement without translation — most teams tell us they're the clearest tickets they've received. If you don't have developers, we provide implementation support directly, as we do for many clients.
Substantially, on both sides. Your site now serves two kinds of crawlers: search engine bots that render JavaScript, and AI crawlers that mostly don't — so clean HTML delivery, structured data and deliberate crawler access policies are now core technical work. And in our own process, AI has transformed what's possible in recent times: crawl and log analysis across hundreds of thousands of URLs in minutes, with findings prioritised by real impact. Machines do the finding; 27 years of experience does the deciding.
They're a confirmed ranking signal, but a modest one — the bigger effect is on people. Slow, unstable pages lose conversions at every step, and that compounds across every visit from every channel. We optimise Core Web Vitals for the revenue impact first; the ranking benefit comes with it.
Continuously, not annually. Every deploy, plugin update and CMS change can introduce regressions — broken canonicals, new redirect chains, injected scripts. That's why monitoring with alerts is part of every engagement: catching a regression the week it ships costs minutes; finding it at next year's audit costs a year of lost performance.
Find What's Holding Your Site Back.
Book a free 15-minute call with our SEO Director. We'll run a live look at your site's technical health — and tell you straight which issues are worth fixing and which aren't.