About Us

Senior specialists. The people who do the work.

Local SEO Ltd is a small team of senior specialists. We have worked in search since 1999, and we use AI tools and Skills we have built in-house to do the heavy lifting — so experienced people spend their time on judgement, not busywork.

Four senior specialists lead every engagement, with British, German and Scandinavian backgrounds and more than 80 years of combined marketing and technology experience between them. There are no juniors, account managers or sales layers between you and the people doing the work. AI does the volume; the strategist owns the call.

Guided by data. Measured by results. Senior search experience, without the agency overhead.

In search since 1999

We were optimising websites when the search box was most of the internet. That long view means we spot shifts early and spend less of your budget on whatever is briefly fashionable.

AI does the volume, the strategist owns the call

We lean on AI heavily — auditing, clustering, drafting, finding patterns across large datasets. The judgement that decides what actually matters comes from decades in search, not the model. If we cannot measure it, we do not claim it.

No juniors, no hand-offs

The partner you meet is the person who does the work. No account managers, no sales layer, and no quietly passing your account to someone more junior once the contract is signed.

The Partners

Four specialists. One senior team.

Senior specialists who do the work. No account layer, no reassignment to someone more junior once you have signed — the people you meet below are the people on your account.

Stephen

Director — Strategy & Commercial Growth

Stephen sets the direction and keeps it tied to the numbers that pay the bills: enquiries and revenue, not rankings for their own sake. He has spent 25 years building, scaling and selling digital businesses, and has worked in search since 1999 — long enough to have seen most "next big things" arrive and leave. A recognised voice in UK search and a former member of the BrightonSEO International Steering Committee.

Commercial StrategySEO LeadershipBusiness Growth

Connect on LinkedIn

Sarah

Creative Direction & Client Strategy

Sarah makes the work land. As managing director of an ecommerce agency she has driven real growth for lifestyle and consumer brands, and she holds the same standard here — making sure what we publish is clear, on-brand and worth a customer’s time. She owns creative quality across content, websites and campaigns, so the visibility we build is matched by something people actually want to read.

Creative DirectionBrand StrategyClient Leadership

Thomas

Education, Sales & Scandinavian Markets

Thomas explains things plainly. A former lecturer at IHM Business School with more than 15 years in digital marketing, he turns a complex strategy into a plan you can act on and keeps the conversation jargon-free. His Scandinavian network also opens doors for clients looking beyond the UK. Expect straight answers and no pressure.

Marketing EducationConsultative SalesScandinavian Markets

Peter

Technical Architecture & AI

Peter builds the machinery behind the results. With 25 years in SEO technology, analytics engineering and software development, he designs the data pipelines, custom tools and in-house AI systems that let a small senior team do the work of a much larger one. If we automate something, Peter built it — and a strategist still owns the call on how it is used.

Analytics EngineeringAI & LLM SystemsSoftware Development

What every engagement includes

Everything visible. Everything yours.

On your own domain

You keep the accounts, the data and everything we build.

No lock-in. It doesn't leave when we do.

Live dashboard

On your domain. Real metrics, always on.

Trello board

Shared Kanban. Both sides edit it.

GitHub repo

Everything we build, versioned and yours.

Change log

Every change we make, recorded.

We replace the monthly report with a loop

Ship the work Log the change See it on the board Review together repeats

SEO Performance Audit Report by Local SEO Ltd

Free SEO Audit

Find & Fix Your SEO Weaknesses in 5 Minutes.

Get a personalised SEO performance score, a detailed diagnostic dashboard, and actionable recommendations to outrank your competitors — completely free, no strings attached.

Technical health score & crawlability analysis
Keyword ranking opportunities vs. competitors
Content gap analysis with actionable recommendations
Backlink profile audit & authority assessment
Local SEO visibility report & map pack analysis

Talk to Us About Your SEO

No obligation. We reply promptly.