AI Search
Optimisation.
Your customers are asking ChatGPT, Perplexity and Google's AI who to trust. We make sure the answer is you — with an evidence-based methodology built on published research and delivered as fixes your site can ship the same week.
Search Didn't Die. It Changed Shape.
Answers, Not Links.
Google AI Overviews, ChatGPT, Perplexity and Copilot answer the question directly. If your business isn't the source behind that answer, you're invisible at the exact moment a buyer decides.
A New Kind of Crawler.
AI assistants read the web differently — no JavaScript execution, heavy reliance on structure, schema, and verifiable facts. A site built only for Googlebot can be unreadable to the systems your customers now ask.
Compounding Advantage.
AI systems cite sources they can parse, verify, and trust. Businesses that structure for machines now get cited first — and citations compound. The window to move early is open, but not indefinitely.
The AI Readiness
Audit.
Most agencies talk about AI search. We built a system for it. Our in-house audit framework scores your site across five pillars, benchmarks you against competitors, and delivers every fix as code your developer can deploy — or we deploy it for you.
No vague recommendations. A score, a roadmap, and working fixes.
Book Your AuditAccess & Crawlability
Can AI crawlers reach and render your content? We audit robots.txt against the full roster of AI user-agents (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more), server responses, and JavaScript dependence.
Machine Readability
Is your content parseable without a browser? Static HTML delivery, semantic heading hierarchy, clean extraction — the difference between being read and being skipped.
Entity & Trust Signals
Can an AI verify who you are? Organisation schema, E-E-A-T signals, consistent NAP data, third-party corroboration — the credibility layer that decides whether you get cited.
Content & GEO Structure
Is your content shaped like an answer? Question-led headings, quotable passages, statistics, citations and definitions — the formats research shows AI engines preferentially cite.
Measurement & Visibility
Are you tracked where it matters? AI referral traffic segmentation, citation monitoring across assistants, and a baseline you can measure progress against.
Every Audit Delivers
Optimised and monitored across
Audit. Fix. Structure. Monitor.
Audit & Score
The AI Readiness Audit crawls your site the way AI systems read it, scores all five pillars, and baselines your current citations across every major assistant.
Fix & Ship
Technical fixes go out first — crawler access, schema, rendering, redirects — delivered as deployable code and verified live once they land.
Structure & Publish
Content is reshaped around what the research shows AI engines cite — answer-led structure, quotable facts, entity clarity — and new content launches AI-ready.
Monitor & Compound
Citation tracking and AI referral measurement show exactly what changed. We re-score, double down on what's winning, and compound your position.
Built on Research. Not Hype.
AI search is full of noise. Our methodology stands on four published foundations — so every recommendation traces back to evidence.
Generative Engine Optimisation (GEO) research
The Princeton-led GEO study measured which content changes actually increase AI citation rates — quotation density, statistics, citations and authoritative language. Our content recommendations apply what the data shows works, not what sounds plausible.
Common Crawl training-data framework
Most large language models learn about your business from web-scale crawl data. We audit how your site appears in that pipeline — because what the training data says about you shapes what every future model believes.
Search gap diagnosis
We apply Aleyda Solis's framework for diagnosing where AI answers diverge from classic rankings — separating problems of access, trust, structure and coverage so fixes target the actual failure point.
Agentic browsing standards
Google's Lighthouse agentic browsing checks define what AI agents need from a page to act on it. We test against these standards so your site works for the next generation of AI — agents that browse, compare and buy.
This Site Is The Case Study.
Every technique we recommend is running on the site you're reading right now. Ask ChatGPT or Perplexity about Local SEO Ltd — then view this page's source and see exactly how it's done.
See our AI reference page →Every page on this site ships complete HTML — no JavaScript required to read a word of it.
Organisation, Service, FAQ and Breadcrumb schema on every relevant page.
Our /llm-info page gives AI assistants structured, verified facts about us — and they use it.
Our robots.txt explicitly welcomes every major AI crawler, and llms.txt maps the site for them.
Common Questions
AI Search Optimisation (also called GEO — Generative Engine Optimisation — or AEO, Answer Engine Optimisation) is the practice of making your business visible and citable in AI-generated answers: Google AI Overviews, ChatGPT, Perplexity, Claude, Copilot and similar systems. Where classic SEO optimises for a ranked list of links, AI Search Optimisation optimises for being the source an AI cites when it answers your customer's question directly.
No — it builds on it. Strong technical SEO is the foundation: AI systems still discover most content through the same crawling infrastructure search engines use. But AI visibility has additional requirements — machine readability without JavaScript, verifiable entity signals, answer-shaped content structure — that classic SEO doesn't cover. We deliver both, as one strategy.
Our in-house audit framework, developed and refined on real client sites. It scores your site 0–100 across five pillars — access and crawlability, machine readability, entity and trust signals, content structure, and measurement — then delivers a prioritised roadmap with the technical fixes written as ready-to-deploy code. It combines published GEO research, Common Crawl's training-data framework, and Google's agentic browsing standards into one repeatable, evidence-based process.
Three ways. Citation tracking: we systematically test the questions your customers ask across ChatGPT, Perplexity, Claude, Copilot and Google AI Overviews, and record where you're cited. Referral measurement: we segment AI-assistant traffic in your analytics so you can see visits and leads that arrive from AI answers. And a scored baseline: your AI readiness score at the start, re-scored as fixes land, so progress is visible and attributable.
Technical fixes — crawler access, schema, structure — take effect as soon as AI systems recrawl, often within days to weeks. Citation visibility builds over one to three months as fixed content is re-ingested. Training-data effects compound over longer cycles as new models are trained. We front-load the fast wins and build the long-term position underneath them.
Yes, and it's the ideal time. The audit has a greenfield mode that produces a developer handover specification — rendering strategy, schema plan, content structure, crawler policy — so your new site launches AI-ready on day one instead of being retrofitted later.
Find Out What AI Says About You.
Book a free 15-minute call with our SEO Director. We'll run your most important customer question through the major AI assistants live — and show you exactly where you stand.